Jobs was convinced that ease of use and customer choice were key to competing with the lure of the free. Making it dead simple for people to get what they wanted would make piracy seem like a hassle in comparison. Sure, people could buy albums on the iTunes store if they preferred, but at a more reasonable price that took into account the cost savings of digital distribution. Part of that was offering individual songs at 99 cents apiece. That way, it felt like an impulse to buy music, almost an afterthought. The revenue arrangement Jobs offered—the record companies would take two-thirds of
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