entertainment industry was even now willing to buy into one of the key arguments Napster had tried to make only half a decade before: giving users a taste of your content online was actually great promotion! The phenomenon of Lazy Sunday had shown that. By 2008, when YouTube was streaming 4.3 billion videos per month (in the United States alone), many people—young people especially—were beginning to watch more video online than they were watching on traditional TV.23 For the first time, Hollywood stopped fighting disruption, and followed the changing tastes of their audience into a digital
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