But if you weren’t content with merely doubling your money on a solid, staid stock like Procter & Gamble, then, by 1998, you might start to look enviously at the returns tech stocks were ringing up. Everything changed over the course of 1998. If you bought $1,000 worth of Yahoo and Amazon each at the time of their IPOs, over the course of 1998—merely twelve more calendar months—you would ring in the new year of 1999 to discover that your original $1,000 investment in Amazon was now worth $31,000 and your $1,000 worth of Yahoo stock had ballooned to $46,000.
