This digital economy didn’t just flower on the marketing side of the equation, because Google had developed a way to monetize content as well. This was AdSense, which Google launched soon after AdWords. Google engineers dreamed up ways to syndicate text ads not just to major search sites and portals, but to the entire web itself. “The idea of putting ads on nonsearch pages had been floating around here for a long time,” Google executive Susan Wojcicki said later. Google already had basically the entire web in its index, so if it could find a way to match relevant ads to the content on other
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