In a November 2007 News Corp earnings conference call, Rupert Murdoch himself dismissed this competitor, Facebook, as merely a “Web utility similar to a phone book.” Myspace, by comparison, had “become so much more than a social network. It connects people, but it’s evolved into a place where people are living their lives. A social platform packed with search, video, music, telephony, games.”38 Little did Murdoch know that, even as he said those words, the battle for social networking was already over, and Myspace would join SixDegrees and Friendster as an also-ran in the history books.
