As early as 2002, Reed Hastings was telling Wired magazine, “The dream 20 years from now is to have a global entertainment distribution company that provides a unique channel for film producers and studios. . . . In five to ten years, we’ll have some downloadables as well as DVDs. By having both, we’ll offer a full service.”50 He was talking about video on demand. About Netflix becoming a studio and producing its own content. About streaming. All delivered via the Internet.
