Sensitivity is the impact that unauthorized disclosure of the asset will have, meaning that people that should not see information are able to get to it. Consider a scenario in which we want to keep the recipe to our secret sauce from getting out. The leakage of this information would not impact our day-to-day operations, so it is not considered to be critical. But, we would be losing one of our core advantages over competitors, and so the recipe is said to have a high sensitivity.
