The humanist belief in feelings has enabled us to benefit from the fruits of the modern covenant without paying its price. We don’t need any gods to limit our power and give us meaning – the free choices of customers and voters supply us with all the meaning we require. What, then, will happen once we realise that customers and voters never make free choices, and once we have the technology to calculate, design or outsmart their feelings? If the whole universe is pegged to the human experience, what will happen once the human experience becomes just another designable product, no different in
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