Rock and roll – the socialists will say – was pioneered by downtrodden African American musicians who drew inspiration from genres like blues, jazz and gospel. However, in the 1950s and 1960s rock and roll was hijacked by mainstream white America, and pressed into the service of consumerism, American imperialism and Coca-Colonialism. Rock and roll was commercialised and appropriated by privileged white teenagers in their petit-bourgeois fantasy of rebellion.