‘People might abandon their own psychological judgements and rely on computers when making important life decisions, such as choosing activities, career paths, or even romantic partners. It is possible that such data-driven decisions will improve people’s lives.’32 On a more sinister note, the same study implies that in future US presidential elections Facebook could know not only the political opinions of tens of millions of Americans, but also who among them are the critical swing voters, and how these voters might be swung. Facebook could tell that in Oklahoma the race between Republicans
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