In a groundbreaking 2010 study, Joseph Henrich, Steven J. Heine and Ara Norenzayan systematically surveyed all the papers published between 2003 and 2007 in leading scientific journals belonging to six different subfields of psychology. They found that though the papers often made broad claims about the human mind, most of them based their findings on exclusively WEIRD samples. For example, in papers published in the Journal of Personality and Social Psychology – arguably the most important journal in the subfield of social psychology – 96 per cent of the sampled individuals were WEIRD, and 68
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