By telling them not to touch I was mapping a space that would give her room to go after him. That, in turn, would give him the feeling of being desired. “I’ll make this clear for you. No contact. No pecks, no kissing, no massage, no strokes. Nothing. Sorry, you guys. You can write, you can send notes, you can make eyes—whatever else you want to do. Because at this point you have smothered sizzle with affection, leaving it with no way to ignite.”