bad behavior is strong in the short term but good behavior wins over in the long term. So to the best of your ability, make things longer term. Build more steps into the contract. Entice others with ways you can help them down the line. The more things seem like a one-off, the more incentive people have to pull one over on you. The more interactions or friends you have in common with other people, and the more likely you are to encounter them again, the more it makes sense for these people to treat you well. It’s why medieval kings married their sons and daughters off to the children of other
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