started making instant cake mix in the 1940s, but it didn’t sell very well, which didn’t make any sense. The mix made things easier. The company then realized that making a cake is not mere drudgery. Cakes hold meaning; they show love. So when Pillsbury made the cake mix less simple—you had to add the eggs yourself—sales soared. Therefore, to make work fun, add challenges. For something to have meaning, you ultimately have to make your mark, to be engaged. If your game is winnable, if you have control, if it challenges you—without being overwhelming—you’ll enjoy it more.
