What if I put a big ol’ pile of cocaine in front of you? (I’ll assume, for the sake of argument, you are not a cocaine addict.) Cocaine is pleasurable. You know that. People do it for a reason, right? But you’d likely reply, “No, thanks.” Why? Because it doesn’t jibe with your story. You just don’t see yourself as the kind of person who does cocaine. You could come up with all kinds of reasons why. (What’s a reason? A story.) Would you have to close your eyes and clench your fists and beg me to take the cocaine away? Probably not. You’d exert no willpower on this one. But would the same be
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