Juan Monsalve

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according to Blackbeard expert Angus Konstam, that famed pirate, over the course of his career, killed exactly zero people. And there are no cases on record of anyone walking the plank. Nope. Not one. So why do we have this impression of them as bloodthirsty savages? It’s called marketing. It’s much easier, cheaper, and safer to have people surrender quickly because they’re terrified of you than it is to fight every battle, so pirates were sharp enough to cultivate a brand image of barbarity.
Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong
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