Research shows that you don’t actually need to know more to be seen as a leader. Merely by speaking first and speaking often—very extroverted behavior—people come to be seen as El Jefe. Meanwhile, other studies show that those who initially act shy in groups are perceived as less intelligent. As Pfeffer pointed out, to get ahead you need to self-promote. This comes naturally to extroverts and is actually more important than competence when it comes to being seen as a leader.
