By 2000, Gregg says, the tech press was completely co-opted by the industry, caught in a pincer grip from two directions. First, by well-known, award-winning journalists who covered figures like Steve Jobs as though they were rock stars—and second, by “former trade journalists who … got in through the trade world, moved up the food chain, and were never trained in adversarial journalism. They don’t even know what it is.”
