Actionable—The idea is designed to make you do something—something more than just admire, remember, and consume. It has a call to action at its heart, beginning with sharing, but often going much further. Connected—The idea promotes a peer connection with people you care about or share values with. Connected ideas bring you closer to other people and make you (feel) part of a like-minded community. This sets off a network effect that spreads the idea further. Extensible—The idea can be easily customized, remixed, and shaped by the participant. It is structured with a common stem that
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