China’s O2O explosion gave its companies tremendous data on the offline lives of their users: the what, where, and when of their meals, massages, and day-to-day activities. Digital payments cracked open the black box of real-world consumer purchases, giving these companies a precise, real-time data map of consumer behavior. Peer-to-peer transactions added a new layer of social data atop those economic transactions. The country’s bike-sharing revolution has carpeted its cities in IoT transportation devices that color in the texture of urban life. They trace tens of millions of commutes, trips
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