Kaixin001 was a solid product, but its founder was no gladiator. When he created the network, the URL that he wanted to use—kaixin.com—was already taken, and he didn’t want (or possibly couldn’t afford) to buy it from its owner. So instead he opted for kaixin001.com, which turned out to be a fatal mistake, equivalent to entering the coliseum without a helmet. The moment Kaixin001 became a threat, the owner of Renren simply bought the original www.kaixin.com URL from its owner. He then recreated an exact copy of Kaixin001’s user interface, changing only the color, and brazenly dubbed it “The
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