fits-all product model. Companies like Google and Facebook are often loath to allow local changes to their core products or business models. They tend to believe in building one thing and building it well. It’s an approach that helped them rapidly sweep the globe in the early days of the internet, when most countries lagged so far behind in technology that they couldn’t offer any localized alternatives. But as technical know-how has diffused around the globe, it is becoming harder to force people of all countries and cultures into a cookie-cutter mold that was often built in America for
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