People are so excited about deep learning precisely because its core power—its ability to recognize a pattern, optimize for a specific outcome, make a decision—can be applied to so many different kinds of everyday problems. That’s why companies like Google and Facebook have scrambled to snap up the small core of deep-learning experts, paying them millions of dollars to pursue ambitious research projects. In 2013, Google acquired the startup founded by Geoffrey Hinton, and the following year scooped up British AI startup DeepMind—the company that went on to build AlphaGo—for over $500 million.
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