AI Superpowers: China, Silicon Valley, and the New World Order

by Kai-Fu Lee

Average people experience this as the internet “getting better”—that is, at giving us what we want—and becoming more addictive as it goes. But it’s also proof of the power of AI to learn about us through data and then optimize for what we desire. That optimization has been translated into massive increases in profits for established internet companies that make money off our clicks: the Googles, Baidus, Alibabas, and YouTubes of the world. Using internet AI, Alibaba can recommend products you’re more likely to buy, Google can target you with ads you’re more likely to click on, and YouTube can suggest videos that you’re more likely to watch. Adopting those same methods in a different context, a company like Cambridge Analytica used Facebook data to better understand and target American voters during the 2016 presidential campaign.