With the mass innovation campaign, the Chinese government issued its first full-throated endorsement of internet entrepreneurship. Posters and banners sprung up around the country exhorting everyone to join the cause. Official media outlets ran countless stories touting the virtues of indigenous innovation and trumpeting the successes of homegrown startups. Universities raced to offer new courses around entrepreneurship, and bookstores filled up with biographies of tech luminaries and self-help books for startup founders.
