The first O2O service other than ride-hailing to truly take off was food delivery. China’s internet juggernauts and a flood of startups like Wang Xing’s Meituan Dianping all made O2O food delivery plays, pouring subsidies and engineering resources into the market. Crowds at Chinese restaurants thinned out, and streets filled up with swarms of electric scooters trailing steam from the hot meals they carried on board. Payments could be made seamlessly through WeChat Wallet and Alipay. By the end of 2014, Chinese spending on O2O food delivery had grown by over 50 percent and topped 15 billion
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