“Hi, Mr. Lee, how’ve you been?” he says. “We’ve just got in a shipment of some fantastic Napa wines. I understand that your wife’s birthday is coming up, and we wanted to offer you a 10 percent discount on your first purchase of the 2014 Opus One. Your wife normally goes for Overture, and this is the premium offering from that same winery. It has some wonderful flavors, hints of coffee and even dark chocolate. Would you like a tasting?”