The American users’ maps show a tight clustering of green and yellow in the upper left corner where the top search results appeared, with a couple of red dots for clicks on the top two results. American users remain on the page for around ten seconds before navigating away. In contrast, Chinese users’ heat maps look like a hot mess. The upper left corner has the greatest cluster of glances and clicks, but the rest of the page is blanketed in smudges of green and specks of red. Chinese users spent between thirty and sixty seconds on the search page, their eyes darting around almost all the
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