Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul

by Meera Kothand

Your brand is your reputation, and it lives in the minds of your audience. It’s what your audience says it is, not what you say it is.

The biggest branding sin is deciding on your color palette and logo before deciding on your brand strategy.

Quit trying to be better than your competitors. Think of how you can position yourself differently.

When they say no to your offer, it often means a “not right now.” Not a “not ever.”

almost 95% of your audience or subscribers are not ready to buy. But 70% of them will eventually buy from you or your competitors.

A subscriber is special because they’re deeper in the relationship, and if you nurture them right, they go on to become a buyer. Content here has the potential to be transformational but only if you let

You provide value when you’re able to inspire a commitment to change. You add to the content literature in your niche when you have a distinctive point of view. This is also how you build content authority.

3% of the market is actively looking to buy at any point in time.

when it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%). And for every $1 spent, email generates the highest ROI of $38.17

So always start not with what you want to sell but what your ideal customer wants to buy to fit their needs.

You’re often selling to the heart and not the head.