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April 6 - April 8, 2018
By splitting your transformation in this way, you’re making it easy for your audience to become repeat buyers.
Get your audience to make a micro-commitment.
This is where you get them to sign up for a wait list or VIP list or a challenge related to your offer. A VIP list is a simple page with a sign-up form that gives a sneak peek of what your offer is about. It gets your ideal buyer excited. It creates hype and having them
make an effort to sign up is a micro-commitment on their part.
Typical numbers say that 1–2% of your email list will convert, i.e., go on to buy your offer. But it’s not uncommon to get 10–20% of your VIP list buying your offer. That’s the power of micro-commitment and a targeted list of people. Imagine being able ...
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People want to feel good about the money they spend and the purchases they make. People also have a baseline expectation of “price to value” in their heads.
But here’s a mistake most people make. They think they can pack massive amounts of information and value in their digital products and price their offers real cheap. That would make your customer happy, right? Well, not quite.
The promise of your offer has to be aligned with your price point. That’s what matters.
Your offer forms a critical part of the prime touch point. Trust is secured when you meet their baseline expectations. But the real magic happens when you exceed expectations.
Always keep this in mind when you’re packaging your offers. A failed prime touch point could mean that even the work you’ve put into the first an...
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ACTION
Likewise, you’re offering your time, expertise, or knowledge in exchange for remuneration. So don’t apologize for wanting to make a living. But start by showing that you are indeed in business. Having a “Shop” or “Work with Me” page where you list out your products and services is the first step. These send a signal that you are in business.
