Micro-commitments are tiny actions that you get your ideal customer to make, e.g., get them to reply to an email, take a survey, or answer a question. Yes, you do need to prepare your ideal customer to interact with you continuously. Because when they do, they’re no longer just passive consumers of the information you send. You can start to engage them by asking a single question in your welcome email. Use this as an opportunity to get to know your audience.
