Juan Manuel Vera

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A great product can fail with a lousy offer. A great offer can make even the worst of products sell. I definitely don’t recommend going this route. A bad product could very well result in losing the trust you have built up with your customers.
Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul
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