For them to be able to repeatedly buy from you, you need to create a product ecosystem. A product ecosystem is when one product feeds into another. One product helps them take the first step in getting rid of one facet of the pain point. Once they’ve done that, your next product helps them get rid of the next facet of the pain point. For instance, my products The One Hour Content Plan (1HCP) and the CREATE planner both help solopreneurs and small business owners with content marketing.
