Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul

by Meera Kothand

• The most attractive promise or outcome of your digital product that your ideal customer will gladly pay for. Your product can have ten different outcomes or promises. But not all outcomes are created equal. Some are more important in the eyes of your ideal customer. You need to pick the most attractive ones that they will pay for.