An email sequence is a series of emails that are sent on auto, based on a frequency and order which you predetermine. Not everyone who comes to your site is going to know how your products can help them from the get-go. And not everyone is going to purchase from you immediately. Only a very small percentage of people will buy right off the bat. The rest of them need to be nudged and educated. An email sequence presents the perfect opportunity to do so. This is how you optimize the pivotal touch point.
