Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul

by Meera Kothand

You want to move people from Category 1 through to Category 5. You want to build a relationship with your ideal customer by empowering and educating them with content so that they inch toward your solution. Your role is to be top of mind when they’re ready to purchase.