If someone opts-in to a lead magnet on writing tips, they are raising their hands and letting you know that this is something they are interested in. They probably identify with the need for them to improve in that area. If you nurture them and build trust and then go on to try to sell them an e-book on 50 essential writing tips, they are more likely to buy your product as opposed to if you pitch them an e-book on productivity tips. This subscriber identifies with the problem your lead magnet solves and hence will be more likely to buy that related product compared to someone who doesn’t.
