Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul

by Meera Kothand

According to the Data & Marketing Association,16 when it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%). And for every $1 spent, email generates the highest ROI of $38.17