Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul

by Meera Kothand

It's interesting to reference a study by Everett Rogers. His research12 states that people fall into five different personality types when it comes to taking up any new innovation: 1. Innovators 2. Early Adopters 3. Early Majority 4. Late Majority 5. Laggards