Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul

by Meera Kothand

What is that one core thing that sets you apart from other businesses? What is different about the way you do things?

Brainstorm a list of all the adjectives or emotions that describe your brand. These are your brand attributes.