We didn’t start the business with a plan, and we don’t run the business by a plan. For nearly 20 years, we’ve been figuring it out as we go, a few weeks at a time. For some that may seem shortsighted. They’d be right. We’re literally looking at what’s in front of us, not at everything we could possibly imagine. Short-term planning has gotten a bum rap, but we think it’s undeserved. Every six weeks or so, we decide what we’ll be working on next. And that’s the only plan we have. Anything further out is considered a “maybe, we’ll see.”
