The opposite of conquering the world isn’t failure, it’s participation. Being one of many options in a market is a virtue that allows customers to have a real choice. If you can embrace that, then the war metaphors of business can more easily be buried, as they should be. Because at the end of the day, would you rather win an imaginary contest by throwing sand in your competitors’ faces or by simply forgetting about them and making the best damn product you know how?
