Companies love to declare “We’re all family here.” No, you’re not. Neither are we at Basecamp. We’re coworkers. That doesn’t mean we don’t care about one another. That doesn’t mean we won’t go out of our way for one another. We do care and we do help. But a family we are not. And neither is your business. Furthermore, Basecamp is not “our baby.” Basecamp is our product. We’ll make it great, but we won’t take a bullet for it. And neither would you for yours. We don’t need to bullshit ourselves or anyone else. We’re people who work together to make a product. And we’re proud of it. That’s
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