“Whatever it takes!” It feels good, doesn’t it? It’s hard to find three words loaded with more inspiration, aspiration, and ambition than “whatever it takes!” It’s the rallying cry for captains of industry and war generals alike. Who wouldn’t want to be such a hero and a leader? But you’re not actually capturing a hill on the beach of Normandy, are you? You’re probably just trying to meet some arbitrary deadline set by those who don’t actually have to do the work. Or trying to meet some fantastical financial “stretch goal” that nobody who actually has to do the stretching would think
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