At Basecamp we live this philosophy to the extreme. We don’t show any customers anything until every customer can see it. We don’t beta-test with customers. We don’t ask people what they’d pay for something. We don’t ask anyone what they think of something. We do the best job we know how to do and then we launch it into the market. The market will tell us the truth. Do we miss things we could have found had we asked a bunch of people beforehand? Of course. But at what cost? Putting everything we build in front of customers beforehand is slow, costly, and results in a mountain of prerelease
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