Finally, a fourth strategy is using crises to produce a sense of urgency. Be careful, though, to use legitimate crises—not something manufactured that produces short-term response followed by diminished trust over time. When followers feel manipulated—like by leaders who repeatedly claim financial exigency and demand increased giving—they lose confidence in their leaders and their response rate to those kinds of appeals will lag. They may become so jaded they will not be motivated when a real crisis happens.
