Christian Nill

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Aristotle tells political speakers that they will be able to whip up fear only if (a) they portray the impending event as highly significant for survival or well-being, if (b) they make people think it is close at hand, and if, further (c) they make people feel that things are out of control—they can’t ward off the bad thing easily on their own. They also have to trust the speaker, he adds, so speakers must arrange to seem trustworthy.
The Monarchy of Fear: A Philosopher Looks at Our Political Crisis
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