First, identify your target audience. Create a simple customer profile that defines your ideal customer. Include details such as age, gender, occupation, salary, and education. Second, identify the best ways to reach this audience. You may find that your ideal customer discovers new products and develops brand loyalty via webinars. Or he or she might do so via social media, review websites (e.g. Consumer Reports), or simply by looking up specific terms on Google. Third, identify the two most promising tactics. Devote the majority of your marketing resources to reaching customers through them.
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