Atwater articulated what has become known as “color-blind conservatism.” By excising explicitly racial terms like “black,” “white,” or “nigger” from their language, practitioners can claim they “don’t see color.” As a result, people can hold positions on social and political issues that disproportionately and adversely harm racial and ethnic minorities, but they can still proclaim their own racial innocence. As Atwater articulated, it is clear that the switch from racial language to supposedly color-blind discourse was once a conscious and deliberate choice.
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