“The Use of Knowledge in Society,” by Friedrich Hayek, is arguably one of the most important economic papers to have ever been written. Unlike highly theoretical, inconsequential, and esoteric modern academic research that is read by nobody, the eleven pages of this paper continue to be read widely seventy years after its publication, and have had a lasting impact on the lives and businesses of many people worldwide, perhaps none as significant as its role in the founding of one of the most important websites on the Internet, and the largest single body of knowledge assembled in human history.